(The Post News)– As Cassper Nyovest prepares to release his highly anticipated single “Kusho Bani,” the music industry is buzzing with excitement. However, not everyone is convinced that the song will live up to the hype. Renowned media personality and podcaster Sol Phenduka has shared his candid thoughts on the upcoming single, suggesting that Cassper can do better.
Phenduka expressed his scepticism about “Kusho Bani,” saying that he was not feeling the song. “Cassper is capable of better. I am not feeling that song; I do not want to lie,” he said. Phenduka’s remarks highlight concerns about the current state of music marketing, where virality often takes precedence over artistic depth.
Phenduka pointed out that the industry increasingly prioritises short, viral moments over organic musical success. “It’s like he’s pushing it. I can see the TikTok challenges, and I think we are putting the cart before the horse. We are worried about getting that golden 30-second part, getting the right dance challenge, and songs doing well without dance challenges,” he said.
Phenduka emphasised that South Africans have an innate love for good music that transcends digital trends. Using Sjava as a prime example, he noted that the artist’s success is rooted in his ability to create music that resonates deeply with listeners. “Cassper needs to go back to that. And not just him, but a lot of artists. We live in a country where people love good music,” Phenduka urged.
As the music industry continues to evolve, the debate about balancing artistry and vitality rages on. While TikTok has undoubtedly changed the game, Phenduka’s argument suggests that longevity and impact still lie in the quality of the music itself. Will Cassper Nyovest take Phenduka’s advice to heart? Only time will tell. One thing is certain, however: the conversation about the future of music is far from over.
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