FiFA Eyes $1 Billion Goal for Women’s World Cup Revenue

FIFA President Gianni Infantino has set a bold new target for the future of women’s football: $1 billion in revenue from the Women’s World Cup. Speaking at the Saudi Arabia–US Investment Forum in Riyadh, Infantino shared the governing body’s vision to reinvest significantly in the women’s game.

The 2023 edition of the tournament, jointly hosted by Australia and New Zealand, generated over $570 million and managed to break even, an encouraging sign for the future of the sport. Infantino described women’s football as an essential and rapidly growing part of the global game and said FIFA’s focus is on scaling it even further.

The 2027 Women’s World Cup, set to take place in Brazil, will mark the first time the tournament is held in South America. Meanwhile, the United States is widely expected to host the 2031 edition, which will expand to 48 teams, up from the current 32.

Infantino also highlighted the global economic potential of football beyond its European stronghold. He noted that if countries like Saudi Arabia and the United States were to match just 20% of Europe’s current football economy, the sport could generate a GDP impact surpassing half a trillion dollars.

He praised Saudi Arabia’s recent investments in women’s football, including the creation of a national league and team, and emphasised that women’s football stands out as the only team sport for women with such broad international appeal and influence.

As FIFA eyes the billion-dollar milestone, it’s clear that the future of the women’s game is not just bright; it’s big business.