Singapore Shein Offices
(The Post News)- Fast-fashion giant Shein has announced plans to conduct 2.5 million product safety and quality tests in 2025, following pressure from the European Union (EU) over consumer protection concerns. Beyond clothing, Shein operates a large and rapidly growing online marketplace that features electronics, home goods, toys, cosmetics, and more. This system allows third-party factory sellers to sell products directly to consumers, which makes safety and quality control more challenging.
Earlier this week, the EU’s Consumer Protection Cooperation (CPC) network and the European Commission notified Shein of their concerns regarding unsafe and dangerous products sold on their sites. The company was given one month to respond or risk facing fines. In response, Shein revealed it will invest $15 million in compliance initiatives next year, expand its partnerships with international testing agencies, and increase testing by 25% compared to 2024.
Shein’s Global Head of Compliance, Chris Pan, emphasizes that “product safety is a consistent and sustained effort by SHEIN.” As part of this effort, the company has cut ties with over 540 sellers who failed to meet compliance standards since the launch of its online marketplace. Pan states, “As the breadth and depth of our product offerings grow, SHEIN is invested in building systems and partnerships that enhance the company’s product compliance protocols. It is a challenge, but it is one that we can and will overcome.”
The EU’s crackdown is part of a broader effort to regulate online marketplaces and ensure consumer safety, particularly as cross-border e-commerce platforms like Shein and Temu face growing scrutiny over the sale of potentially unsafe products.
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