Lasizwe Dambuza claps back at SARS on the influencer taxation statement. Image: Lasizwe shared via Instagram @Lasizwe.
(The Post News)- Television personality and content creator Lasizwe Dambuza has openly criticized the South African Revenue Service’s (SARS) decision to impose taxes on influencers.
As reported by Sunday World, Lasizwe believes the move is unfair, especially for many creators who already struggle to earn a stable income. He emphasized that although many assume influencers live luxurious lives, the reality is often much tougher. “Being a content creator isn’t as glamorous as people think,” he said. “It’s a difficult industry to navigate, and it takes a long time to confidently price your work and send an invoice.”
Lasizwe pointed out how they constantly face pressure to lower their rates. “People try to negotiate our fees all the time. Yet, no one walks into a Pick n Pay and asks to pay less for a loaf of bread. But in our industry, everyone questions our worth.”
Lasizwe Points Out Significant Costs of Content Creation
The Awkward Dates host also highlighted the significant costs they face when creating content or attending events. He noted that many spend more than they earn, often paying for makeup, transport, and outfits, sometimes for unpaid gigs. “Sometimes, all you walk away with is a goodie bag, and now even that counts as taxable,” he added. While the digital age has allowed some creators to build successful careers and secure lucrative brand deals, Lasizwe stressed that this isn’t the case for everyone.
He acknowledged creators like Sabelo Hadebe, known online as Sabelo the Kreator, who have used content creation to transform their lives. Hadebe started by sharing Sunday vlogs that showcased his cleaning routines and cooking sessions. His authentic and relatable content attracted the attention of major brands, which led to partnerships that helped him build a home for his family.
In an interview with the Daily Sun, Hadebe revealed that he began creating content after moving to Johannesburg to study marketing. However, Lasizwe argued that stories like Hadebe’s are the exception, not the norm.
His comments came after SARS issued a public statement confirming that all content creator’s income, whether in cash, products, services, or sponsored experiences, is subject to taxation. SARS clarified that the intent isn’t to punish creators but to ensure fair contribution across all industries.
Commissioner Edward Kieswetter described content creators as a distinct category of taxpayers. He assured that SARS would handle influencer taxation according to standard income tax laws. Kieswetter also announced plans to support creators through educational tools, seminars, and webinars designed to help them understand and meet their tax responsibilities.
Before this official announcement, he had already warned influencers to bring their affairs in order, stating they would be treated as contributing members of the tax system moving forward.
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