Taylor’s $40 hairbrush has fans brushing off the hype. Image: AFP/Getty Images.
(The Post News)– Recently, Swifties haven’t exactly been feeling “swifty.” The $40 (about R688) Taylor Swift’s The Life of a Showgirl hairbrush has become viral, although not for the best reasons.
After getting damaged brushes, fans vented on social media over the workmanship and cost. The sales are still coming regardless of the criticism.
Not just Taylor is following this pattern. Beyoncé, BTS, and Kylie Jenner all employ the same strategy: expensive collectibles and “exclusive” merchandise, as well as limited deliveries that turn fanaticism into cash. To feel connected to their idols, followers frequently support these faulty items, which is a profound irony. Regardless of their wealth, superstars continue to exploit their fans’ devotion.
Fans Ridicule Tylor Swift’s Merch Price and Quality
Taylor’s sale of a simple hairbrush is neither innovative nor novel. Fans blasted the ridiculous pricing and shoddy design as soon as images of it appeared online. It reminds me of Kylie Jenner’s supposedly “luxury” swimwear, which is mass-produced and expensive. These celebrities might easily provide high-quality products given their means, yet they choose not to.
According to reports, Beyoncé made billions of rand from the sale of over 30,000 pieces of merchandise from her Renaissance Tour, each costing about R1,700. BTS has a large global merchandising empire complete with shirts, accessories, and collectibles. Even though most celebrities hardly ever wear or use their merchandise, fans nonetheless shell out a lot of money just to feel like they are a part of their heroes’ worlds.
Celebrities have their predefined followers and free promotion through social media. Products don’t have to be outstanding; sales can be sustained by viral disagreement, limited supply, and excitement. It’s possible for a damaged hairbrush to become fashionable.
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