SAFA and Le Coq Sportif Wrap Up Their Journey Together After Five Years. Image: SAFA.
(The Post News)– The renowned French sportswear company Le Coq Sportif and the South African Football Association (SAFA) have formally declared that their five-year collaboration will terminate in December 2025.
The partnership, which started out with high hopes, faced several difficulties in its early years. Nevertheless, it developed into a productive partnership that produced both off-field achievements and on-field triumphs. In addition to celebrating athletic victories, SAFA and Le Coq Sportif collaborated to push the frontiers of creativity with their brand narrative and uniform designs.
Throughout the collaboration, South African football achieved several firsts. Banyana Banyana created history by making it to the next phase of the FIFA Women’s World Cup in Australia after claiming continental success by lifting the Women’s Africa Cup of Nations, a first for the country. These accomplishments demonstrated the development and tenacity of the national squad and indicated the start of a new era for women’s football in South Africa.
The partnership between SAFA and Le Coq Sportif went beyond only making athletic apparel. The brand joined a movement that brought the football community, players, and supporters together under a single identity. From striking, avant-garde designs to moments that encapsulated South African football’s essence on the international scene, their uniforms evolved into symbols of national pride.
SAFA in Search for Le Coq Sportif Replacement
Despite the achievements, as their contract comes to an end, SAFA and Le Coq Sportif have decided to choose alternative paths. The choice closes a chapter characterized by aspiration, ingenuity, and a common dedication to improving the game.
SAFA has begun looking for a new technical sponsor as the 2026 FIFA World Cup in North America draws near. The organization wants to find a partner who can satisfy the demands of thousands of South African fans around the world as well as the performance requirements of its national teams.
The forthcoming collaboration will be essential for bolstering SAFA’s overarching goal of establishing South African football as a dominant force in international competition, not just for supplying top-notch uniforms and training equipment.
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