SAFA announces adidas as the new official technical sponsor. Image: SAFA.
(The Post News)– The South African Football Association (SAFA) and Adidas are proud to announce a landmark three-year partnership that will see the global sports brand become the official technical sponsor of South Africa’s national football teams. The partnership comes after SAFA and Le Coq Sportif ended their five-year partnership.
According to the football association, this partnership marks a powerful homecoming for Adidas, reigniting the spirit of unity and pride that captured the world during the 2010 FIFA World Cup™. Meanwhile, fifteen years later, that same sense of belief and belonging returns as South Africa once again stands ready to make its mark on the global stage.
With Bafana Bafana’s qualification for the 2026 FIFA World Cup and Banyana Banyana’s continued rise in women’s football, Adidas and SAFA are uniting to celebrate a new generation of South African excellence. Together, they will carry forward the message that has become Adidas’ rallying call: “You Got This.”
SAFA and Adidas Aim to Inspire and Unite
The CEO of SAFA, Lydia Monyepao, said that the collaboration represents a return to their common values of pride, resiliency, and performance rather than just a sponsorship. According to Monyepao, Adidas has always been an element of their football journey; collectively, they will motivate South Africans all across to believe in themselves.
Monyepao believes that partnering with the brand again strengthens SA football standings globally, saying, “As we compete at FIFA and CAF tournaments regularly, we are supported by a brand that invests in innovation, performance, and style to meet the needs of a modern sports organization like us.”
Adidas has echoed the same sentiment. Tom Brown, the senior brand director of Adidas South Africa, said that football has the power to change lives whilst uniting and inspiring. Adidas has a proud and rich football heritage, pioneering products for the best teams and athletes around the world. They are proud to again stand alongside Bafana Bafana, Banyana Banyana, and other SAFA teams as they represent the spirit of South Africa on the international stage.
As the road to 2026 unfolds, Adidas and SAFA are not just celebrating the return of an iconic partnership. But they’re championing a renewed sense of belief, belonging, and national pride. Fans and players can look forward to the iconic “Three Stripes” gracing the kits for all South African football teams as of 24 March 2026, with an offer that will cover match wear, training and pre-match apparel, travel ranges, and a comprehensive fan collection.
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